Breast Cancer A Unique Non Wired Bra - 915 Words

Millie is a unique non-wired bra intended to make a difference to the lives of so many women especially targeted for women after breast cancer. Sue Pringle founded the idea of a soft and shapely, non-wired bra, with a pocketed lining designed for women who want to regain confidence after breast cancer. Pringle, who was a victim of breast cancer realized the difficulty of finding a suitable bra after her breast surgery. After ten years of breast cancer, Pringle understood that she and other women who have also suffered from breast cancer could no longer wear an ordinary bras. For this reason, she was determined to discover Millie after her research find out that many women felt the same way she did about ordinary bras. For instance,†¦show more content†¦The value that these women after breast cancer are getting from this product is something beautiful and comfortable to regain their confidence. Millie Lingerie has done a remarkable job at marketing their non-wired bars. One of the ways they marketed their bras is by having a plan on how many products they’re going to sell to potential customers. To demonstrate, Millie has set a goal to pre-sell 500 or more bras as a reward, Gift to someone special, or Gift to a Charity. This marketing method allows for Pringle’s products to get on to the hands of her target market. With the rewards system, Millie has sent out bra rewards designed to make sure everybody can get involved on their project whether if they’re: women, men, children, friends, and family. The rewards car method is a great way to reach out to their recipients and create customer loyalty. Millie has also allowed for their users to give feedback on their product to better improve it. To clarify, they have asked women after breast cancer how it feels to wear the bra in hope to receive vital feedback for ongoing product development, and further proof of market to future trade customers. Not only is Millie offering rewards but she is also offer a Gift a Bra to Charity Reward. Millie is partnered with a couple of charities such as Keeping Abreast and The Nottingham Hospitals Charity. Both charities support women through some of the hard times during breast cancer