Sunday, February 23, 2020

Can an effective crisis management plan in PR be prepared beforehand Essay

Can an effective crisis management plan in PR be prepared beforehand - Essay Example The aim of crisis management plan is to reduce the damage that occurs from crisis. Public Relation strategies for crisis management help to limit the damage that occurs due to crisis. Organizations should monitor the facts due to which the crisis occurred and listen to their stakeholders during a crisis situation. Management of the crisis by deciding on the key messages is exceptionally important as it is the best way to reach each group quickly. Managing spokesperson and responding to media quickly is also essential to reduce effects of crisis. A quick response regarding a crisis situation does not allow public and media to speculate rumours. Rumours are very dangerous because they impact the brand image of an organization. It is also important for employers and managers to develop proper platform that can help to prepare an appropriate communication with different stakeholders. Most of the organizations, in the contemporary era emphasize on the development of crisis management plan that can be incorporated beforehand. Public Relation has become an important tool for business organizations, non-profit and government organization because it helps to limit the chances of crisis related situations. While crisis cannot be avoided by organizations every time but with appropriate planning with help of public relation strategies and preparations, they can be managed. Marketing experts have many different opinions regarding the planning and execution of crisis management planning in Public Relations. Some people believe that crisis management planning cannot be incorporated beforehand, which is not appropriate. This essay elabor ates the crisis management techniques and provides evidences that prove that those techniques can be implemented before crisis occurs in organizations. There was a lack of implementation of theories on Public Relation practices in the past. This factor limited the research as there were no guidelines set for crafting

Friday, February 7, 2020

To research a business opportunity for an American product (Clothing & Paper

To a business opportunity for an American product (Clothing & Apparel) in Morocco - Research Paper Example In this analysis the Moroccan trade policies in terms of Foreign Direct Investment (FDI) along with the integration of participation in regional economic structures. Notably, Moroccan market witnessed a new phase of its foreign trade relationship when the economic policies were reassessed and FDI flow was liberalized in the year 2005, rendering opportunities for a new business entering in the markets of Morocco from a foreign state. The economy also intended to execute certain programs which would facilitate the growth of industrial sector and thus benefited the new entrants to the economy (United States Agency for International Development, â€Å"Morocco New Business Opportunities Program†). ... For instance Morocco is known to be an Islamic nation. Similar to other majority of Islamic nations, the business environment of Morocco is highly influenced by the religious beliefs of the nation which might create certain challenges for the American Clothing & Apparel Company. Notably, King Mohammed VI, the pre-eminent authority of the political systems of Morocco, declared to build a democracy and granted limited executive power to the Prime Minister of the country in the year 2011. This facilitates a significant change in the economic structure of the nation developing it as a ‘Unitary parliamentary democracy and Constitutional Monarchy’ (Arieff, â€Å"Morocco: Current Issues†). Economic System According to the World Bank, the economic status of Morocco is often regarded as a Lower-Middle-Income (LMI) country. The Free Trade Agreement (FTA) with the United States was conducted by the government of Morocco in the year 2006 indicating the objective of the econom y to enhance the trade relationship between the two nations, i.e. Morocco and US (United States Agency for International Development, â€Å"Morocco New Business Opportunities Program†). It is worth mentioning that in the current economic regimes of Morocco, Foreign Direct Investment (FDI) is considered as an important tool for its overall development. It is also regarded as a major indicator of the efficiency of those policies and incentives implemented toward investment activities undertaken by Morocco. Based on this notion, the economic trade policies within Morocco have been developed to facilitate the trade relationships on the international ground enhancing the business opportunities within the nation (PKF, â€Å"Doing business in Morocco†). It is in this context that the continuous